We had a client ask us that very same question. Being new to blogging, I had to consider his time available to blog, the ROI on the time, and how blog posts can be repurposed.
In the Navy, one of my earliest lessons learned was "If you don't know the answer, know where to go to FIND the answer." That has stuck with me ever since and I have passed it on to anyone who will listen. Flash forward many years, it's the clients who listen. Especially our clients who want to be know as a "GO TO" for info.
Enter "Branding"... 🌴